Hip Hop Music? Should your ears or eyes decide?



Posted: Friday, June 19, 2009

by Rich Riley
Rozeworld

When rap first became available to consumers in the 1980's, artists were initially perceived to be a rarely seen neighborhood urban legends. Compared to the traditional genres artists were being marketed in, rap artists names were spread by street credibility and word of mouth. The artists job was easier to focus on the art and individuality their music, and the demand of image maintenance, promotion as seen today were not as relevant due to the popularity of hip-hop not yet being an international billion dollar industry. While many perceived the explosion of Hip-Hop record sales to be the end of the "street poet" form of expression, recently there has been a resurgence of faceless artists among music aficionados.

It is undeniable that Hip-Hop artists today require more promotion coverage and exposure in the now over-saturated market. However, many fans of the genre will argue that the over advertisement/ bombardment of rap artists promoting themselves on the internet/streets/libraries ect. is over-whelming. Unlike other genres that consist of mostly live music instruments and band performance, production of audio files are not as easily created. In contrast hip hop artists have the ability to sit at a computer for an hour or so and with the proper software create a single track that can be directly uploaded onto a disc or social networking site. Furthermore, fans of the genre are let down once they've listened to an artist who clearly has spent more time on photoshopping their mix-tape cover, and using friend adder programs to increase views before ensuring that they are putting out any quality music. Hip-Hop fans argue that, while the presentation of an artist adds to the overall value, it is pointless if the actual music is bad quality or simply a copycat of another artist who is already popular.

The debate over the originality/quality of new hip hop artists has been ongoing since the advent of hip-hop becoming an over manufactures art-form desperate for "Hits". Although they are not prevalent as they once where, passionate, edgy can still be found, and true fans of hip-hop can find artists who focus more time on their art than their promotion. If you are interested in experiencing a up and coming Hip-Hop artist who pushes the status quo of Hip-Hop with a love and passion for music, please visit http://www.youtube.com/rozeworld for an experience like no other.

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